Brands have successfully engaged buyers with these top 10 best practices, which span the following topics:
- Make your portal easy to navigate
- Engage buyers with product media
- Inform with product data
- Configure Linesheets (aka Catalogs) and Custom Lists
- Entice retailers to connect
Make your portal easy to navigate
Use Sites Manager to design an easy to navigate Homepage and subpages.
#1 Clickable image links
On your Homepage, provide clickable image links to at least two or more subpages or filtered lists of products.
For example, include links with related images for each Category for buyers who want to shop their areas of expertise.
Note: When including text over any image, ensure that it’s easy to read.
#2 Include a link to your Virtual Showroom and Linesheets
Engage buyers with product media
#3 Include multiple product images
As a best practice, offer five product images (see #6 for suggestions). Buyers want to see what they’re purchasing; in fact, they may even turn away from brands with too few (or no) product images.
At minimum, include two images for every product, so buyers can hover over a product card to see the back, a key feature, a close up, or another important view.
Tip: Want a list of all products missing images? Go to Settings > Brand Admin > Imagery & Media > Image Reports and download the Missing Image Report.
#4 Include the imagery that buyers want to see
In addition to the main and secondary images, buyers also like to see:
- Product images with human models, so it’s clear how the item wears or its scale. For example, a person sitting in a chair or wearing a pair of earrings.
- Images of the item in an inspiring environment, so buyers can visualize their customers engaging with the product. For example, a model wearing a party dress at a party or a bike being ridden within a scenic terrain.
- Images of key features, so they know important selling points. For example, a purse’s inside pockets or how a pair of pants converts into shorts.
- Videos that highlight product elements that are more impactful in motion. For example, a model twirling to show the fullness of a skirt or how to expand a table.
Tip: While compiling images, use an Image Coming Soon display (instead of the default logo).
Inform with product data
Help buyers dive into the details with product data.
#5 Filterable product data points
Provide multiple data points, so buyers can easily browse your products by selecting Filters.
For example, in addition to the required Style Number, Season, and Color, also include the product’s Category, Subcategory, Department, or any other information that best organizes your offerings.
#6 Product names and descriptions
Include key features in the product Name and make sure that the product Descriptions maintain a consistently thorough level of detail.
Highlight products with Linesheets (aka Catalogs) and Custom Lists
Use Linesheets and Custom Lists to showcase products or compile tailored lists for buyers.
#7 Delivery windows
Set delivery windows on Linesheets and Custom Lists to align with how you sell.
When buyers add products to an order from a Linesheet or Custom List with set delivery dates, those delivery windows carry over into the order, so products go out in your preferred time line.
Also, consider how you want buyers to add products to the Working Order (for example, do you want buyers to only shop from Linesheets and Custom Lists, but still allow them to view the Product Gallery?). Work with your Onboarding team to design and configure your preferred buyer flow.
#8 Configure settings
Select the pencil icon on Linesheets and Custom Lists to manage important settings, including Delivery Windows (see #9 above), Visibility to Guest Buyers, Catalog Portrait Image, and more.
Tip: Catalog Portrait Images are especially impactful because buyers want to quickly see what types of products are offered in each Linesheet and Custom List. Learn more with Linesheets and custom lists FAQ.
Example Linesheets with Catalog Portrait Images
Linesheet / Catalog (edit settings)
Custom List (edit settings)
Entice retailers to connect
Showcase your brand and attract new buyer connection requests with these best practices for NuORDER Marketplace.
#9 Inviting tile image
Think of your Marketplace tile image as an invitation and design it to stand out. We recommend creating a tile that includes both an image and your logo (or brand name).
#10 Help retailers find you
To help retailers search for your brand, include a Description with keywords (examples: merino wool, made in Australia, etc.) and choose up to 20 Categories (examples: by Department, by MSRP, Active/Yoga, Denim, Streetwear, Bath & Body, etc.).