Use Order Trends to make informed buying decisions with insights on USD orders by brand, including bestselling products and more.
Note: The Order Trends feature is in development and not currently available for all brands and users.
Access Order Trends
Order Trends are only available for brands with sufficient data in USD orders. If you use multiple currencies, switch to USD using the dropdown in the upper-right corner.
Buyer and brand users can access Order Trends from the Product Gallery, the Product Details page, or the Working Order with the Order Trends icon.
Select the View As icon in the upper-right corner to review Order Trends from a different company’s perspective.
Note: If you can’t select another company, your user is only associated with one company.
| Buyer users | Brand users |
Product Gallery
Go to Products from the left navigation menu to access the Product Gallery, then select the Order Trends icon.
Note: Not all brands offer the Product Gallery to buyers.
Product Details page
Select a product to access the Product Details page. Top ranked products are tagged with the Order Trends icon. Hover over the icon for more details. Order Trends (Size) shows size data for products with the same Style Number. Learn more with the Size trend data section of this article.
Top product badges
To help buyers identify best-sellers at a glance, your top 25 pre-book and immediate products feature a Top product badge on the Product Details page and product cards. The Top product badge is automatically added to your best-selling items based on the number of units sold.
AI-driven product recommendations
When browsing a Product Details Page (PDP) in the Marketplace, buyers can see a Similar products carousel, featuring similar items recommended by AI based on the product on the PDP.
Similarly, buyers browsing the Marketplace homescreen with order histories in the last two months can see a Suggested for you carousel featuring products recommended based on their order history. Select View All to open a dedicated page to explore additional recommended products.
The Working Order
Select the cart icon in the upper-right corner to access the Working Order, then select the
Order Trends icon.
Product trends data
Order Trends provide insights on Products, with plans to expand to Categories, Colors, and other data. Data refreshes every Monday at 5:00 AM EST.
The Products tab ranks the top-ordered products based on units sold in USD orders within each brand’s portal.
Use the dropdown menu to switch between Immediate and Prebook:
- Immediate: Last six months
- Prebook: Last three months
Category trends data
The Categories tab shows the percentage of USD orders based on units sold for the brand’s top 10 Categories, comparing:
- Last year: 13-24 months ago
- This year: Within the last 12 months
The Change column calculates the difference. For example, Sweaters made up 35% of orders last year and 56% this year, a 21% increase.
Color trends data
The Colors tab ranks the brand’s top 15 Colors by units sold, based on USD orders within the last 12 months.
Size trend data
On the Product Details page and in the Working Order, Order Trends (Size) shows size data for products with the same Style Number. Data is based on all USD orders with a status of Processed, Approved or Shipped from the last 12 months for this brand.
Note: Only the first 25 sizes are listed.
Product Details page
The Working Order
Things to keep in mind
When reviewing Order Trends, consider the following:
- The Order Trends feature is in development and not currently available for all brands and users.
- Order Trends are available for brands with sufficient data in USD orders. Support for additional currencies is planned for a future release.
- Order Trends include all statuses of submitted orders: processed, shipped, and approved.
- Brand-set visibility rules apply when buyer and brand user view the data.
Data best practices (for brands)
To make sure Order Trends include meaningful data, we recommend brands standardize and maintain consistency for these details across all products: Category, Color, and Size. Brands should also enter data into the corresponding fields (for example, Category data in the Category field) to keep it accurate and relevant.
Note: This table illustrates consistency, but the examples may differ from your brand’s standardizations.
| Recommended | Not recommended | |
|---|---|---|
| Category | jackets, vests | jackets, jackets/vests, vests |
| Color | BLUE, GREEN, GRAY | BLU, blue, GREEN, GRN, grey, gray |
| Size | S, M, L | S, sm, small, M, med, LG, lrg, large |
Looking for additional tips on engaging with buyers? Check out Best practices for brands.
FAQ
Q: Why are Order Trends unavailable for a brand?
A: Order Trends require specific data, and sometimes that information isn’t available. Possible reasons:
- Order Trends access and feature enhancements are rolling out in phases, and may not be enabled for all brands or users.
- Order Trends are only available for brands with sufficient data in USD orders.
- Order Trends are only available for brands that meet eligibility criteria.
- You’re using a different currency in the Product Gallery. Switch to USD using the dropdown in the upper-right corner.
- Product visibility rules established by the brand can restrict access.
- Order Trend data refreshes weekly with rolling dates, so previously available data may no longer be available.
Q: How are order percentages calculated?
A: When reviewing this trend data, the % columns display the following, based on Order Volume:
Order Volume = units ordered in a category / units ordered across all categories