The Building Blocks of a Virtual Showroom
Design your homepage and Virtual Showroom with rich media, including still imagery, video and 360-degree photography to showcase your new collection and tell your brand story.
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Types of Content To Include:
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For further help building homepages, see our how tos and best practices here.
Showroom Video Tours & Runway Videos
While in-person showroom visits aren't possible, leading your buyers through the showroom via video is a nice way to give the in-person experience virtually.
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Pro Tip: No need to hire a professional videographer. Provide users with a tour of your showroom straight from your phone. |
Merchandise Linesheets and Custom Lists
Organize your custom lists or linesheets in the order you will be presenting them during the market appointment.
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Pro Tip: Disable or delete old linesheets and custom lists that are no longer needed to keep your portal clean and easy to navigate. |
Learn How to Create a Linesheet
Learn How to Create a Custom List
Showcasing Collections Grouped by Delivery
- Group your products by delivery month in line sheets
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Merchandise the products in the order that you’ll be presenting them to the retailers
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Create core/ carryover linesheets
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Create linesheets showcasing the fit or trend by delivery
Pro Tip: Know how do your retailers prefer to shop and curate the experience based on how they shop your brand in market.
Mood Boards and Inspiration Pages
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Connect with your Design Team
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Gather swatches & color chips
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Add design Inspiration
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Separate your product catalog by delivery or category for easy visual merchandising and highlight the inspiration for each delivery
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Add a snapshot of a mood board
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Include initial design sketches
Pro Tip: Design teams oftentimes have boards they’ve created before designing the collection. Take a snapshot of these boards to tell the story within NuORDER.
Color Swatches, Material and Fabrication Details
Pro Tip: Ask your suppliers for some video content of their production or sourcing facilities. Share the story of where the collection comes from. |
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Influencers and Brand Ambassadors
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Showcase how your brand ambassadors / influencers are promoting your brand
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Allow clients to shop their looks and styling tips
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Add video interviews
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Pull in content from Instagram
Pro Tip: Scout your instagram account for your featured tags from your key influencers and ask them if you can share their content.
Introductions and Announcements from Creative Directors or Leadership
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Incorporate videos from the Creative Director discussing how the brand is adapting to the times
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Interviews with the president of the company
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Interview discussing the collection inspiration
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Share company news with the retailers
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Feature press & news articles
Pro Tip: Users want to know who the people are behind the brand. Leverage your phone to take video interviews.
Fit Guides and Product Specs
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Pro Tip: What are the most common questions you receive around the fit for your brand? Incorporate them into your fit guide section in NuORDER. |
Next Steps for Set Up
NuORDER is built to be very simple to use and easy to navigate. There is no design or tech experience necessary to deliver great content for your buyers. Using our simple drag and drop widgets allows you to curate your page easily and efficiently.
- Gather Your Content:
• Work with the Creative, Design and Marketing teams to pull together images of inspiration, mood boards, sketches, swatches, color palettes, etc.
• Indicate available photos/videos that can be used to populate your pages and any gaps of content that will need to be created
• Shoot any content needed, even if it is just with a smartphone
- Plan Your Layout
• Plan how you’d like to display all of your assets on a sheet of paper and translate that into your Portal using widgets as placeholders for available content
• Work with the E-Commerce team to mimic the B2C experience for the B2B customer
- Create Your Pages in NuORDER!
• Review NuORDER’s content specs
• Drag and drop the content into the layout framework built in NuORDER
• Fine-tune any content
• Publish the page
