Best Practices Guide for Virtual Showroom - Branded Examples

The Building Blocks of a Virtual Showroom


Design your homepage and Virtual Showroom with rich media, including still imagery, video and 360-degree photography to showcase your new collection and tell your brand story.

 

Types of Content To Include:

  • Create a custom page to host the content for your virtual showroom

  • Highlight the inspiration behind the collection using text, images or video.

  • Display the color palette for the collection.

  • Talk about the materials & any certifications

  • Add videos from production & sourcing

  • Top 10 Looks that tell the story of your collection

  • Incorporate international sizing charts.

  • Link to your brand’s
    social media accounts

  • Share looks from your brand ambassadors or influencers

  • Video walk through of your showroom

  • Share the latest news & press articles

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For further help building homepages, see our how tos and best practices here.

 

Showroom Video Tours & Runway Videos


While in-person showroom visits aren't possible, leading your buyers through the showroom via video is a nice way to give the in-person experience virtually.

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  • Add a widget to your homepage to lead users into your showroom

  • Use your phone to walk users through your showroom

  • Present the collection by delivery

  • Ask a model to try on certain looks as you walk the users through the showroom

  • Highlight looks straight from the runway

Pro Tip: No need to hire a professional videographer. Provide users with a tour of your showroom straight from your phone.

Merchandise Linesheets and Custom Lists


Organize your custom lists or linesheets in the order you will be presenting them during the market appointment.
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  • Add a banner image and square thumbnail to enhance the visual impact

  • Separate your product catalog by delivery or category for easy visual merchandising.

  • Organize custom lists with headers and section breaks.

  • Use product banners to highlight specific products.

Pro Tip: Disable or delete old linesheets and custom lists that are no longer needed to keep your portal clean and easy to navigate.

For further assistance in creating or managing linesheets, please see the below articles:

Learn How to Create a Linesheet

Learn How to Create a Custom List

Custom Product Banners 101

 

Showcasing Collections Grouped by Delivery


  •  Group your products by delivery month in line sheets
  • Merchandise the products in the order that you’ll be presenting them to the retailers

  • Create core/ carryover linesheets

  • Create linesheets showcasing the fit or trend by delivery

Pro Tip: Know how do your retailers prefer to shop and curate the experience based on how they shop your brand in market.

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Mood Boards and Inspiration Pages


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  • Connect with your Design Team

  • Gather swatches & color chips

  • Add design Inspiration

  • Separate your product catalog by delivery or category for easy visual merchandising and highlight the inspiration for each delivery

  • Add a snapshot of a mood board

  • Include initial design sketches

Pro Tip: Design teams oftentimes have boards they’ve created before designing the collection. Take a snapshot of these boards to tell the story within NuORDER.

 

Color Swatches, Material and Fabrication Details


  • Share your material inspiration with clients
  • Share your certifications
  • Share your suppliers’ stories

Pro Tip: Ask your suppliers for some video content of their production or sourcing facilities. Share the story of where the collection comes from.

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Influencers and Brand Ambassadors


  • Showcase how your brand ambassadors / influencers are promoting your brand

  • Allow clients to shop their looks and styling tips

  • Add video interviews

  • Pull in content from Instagram

Pro Tip: Scout your instagram account for your featured tags from your key influencers and ask them if you can share their content.

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Introductions and Announcements from Creative Directors or Leadership


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  • Incorporate videos from the Creative Director discussing how the brand is adapting to the times

  • Interviews with the president of the company

  • Interview discussing the collection inspiration

  • Share company news with the retailers

  • Feature press & news articles

Pro Tip: Users want to know who the people are behind the brand. Leverage your phone to take video interviews.

 

Fit Guides and Product Specs


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  • Add as much sizing information about your collection as possible

  • Upload fit guides or product specification sheets

  • Add videos of models wearing sample styles

  • Add international sizing charts

Pro Tip: What are the most common questions you receive around the fit for your brand? Incorporate them into your fit guide section in NuORDER.

 

Next Steps for Set Up


NuORDER is built to be very simple to use and easy to navigate. There is no design or tech experience necessary to deliver great content for your buyers. Using our simple drag and drop widgets allows you to curate your page easily and efficiently. 

  1. Gather Your Content:

    • Work with the Creative, Design and Marketing teams to pull together images of inspiration, mood boards, sketches, swatches, color palettes, etc.

    • Indicate available photos/videos that can be used to populate your pages and any gaps of content that will need to be created

    • Shoot any content needed, even if it is just with a smartphone

  2. Plan Your Layout

    • Plan how you’d like to display all of your assets on a sheet of paper and translate that into your Portal using widgets as placeholders for available content

    • Work with the E-Commerce team to mimic the B2C experience for the B2B customer

  3. Create Your Pages in NuORDER!

    • Review NuORDER’s content specs
    • Drag and drop the content into the layout framework built in NuORDER
    • Fine-tune any content 
    • Publish the page

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