Virtual Showrooms - How-Tos and Best Practices

NuORDER has reimagined go-to-market with their new Virtual Showrooms, transforming digital linesheets into an immersive digital showroom and shopping experience with shoppable hotspots, 360-degree imagery, and videos. 

A successful Virtual Showroom (VS) will draw together all supported media to showcase the collection and its individual pieces in a rich way.

To note: Virtual Showrooms are currently only available to our existing Core clients, as well as those on our Plus and Enterprise tiers.

 

How To Build A Virtual Showroom


  1. To get started, go to Pages Manager within settings via the navigation bar

  2. From Pages Manager, click Create New Page button at the top, name the Virtual Showroom (VS) landing page as you wish for easy identification (i.e. SS21 Virtual Showroom) and save

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  3. To edit your VS, toggle on the Edit Mode control at the top left of your page to activate editing mode. To note: Toggling off Edit Mode will display the page as your user would see it. It is only possible to view hotspots or links when Edit Mode is off

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  4. When Edit Mode is activated, all content is added to pages via Widgets. To get started, click the Add Widget button. This will bring up the menu of available widgets to use to build out your showroom

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  5. Using this menu, you can add individual widgets or select popular groupings of widgets by clicking on the + icon. Widget types available are:

    • Image

    • Video

    • 360 Image

    • Product

    • Text Block

    • Image Carousel

    • Linesheet

  6. Using these widgets and widget groups, you can build out your VS Landing Page and subsequent support pages (i.e. January Delivery Assortment, Shop by Look, etc.) as needed to showcase your collection

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  7. With all widgets, you can set visibility so the assets are visible to all customer groups or segment visibility. Any product that has selective visibility will only show in the showroom and it’s hotspots if the user is from that customer group

  8. Each line of assets must total 100%. To move any widget, look for the two lines at the top left corner of the container and drag to the desired location

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  9. To Note: Sometimes gathering your assets is the most challenging and time-consuming part. Some brands like to build out the framework of their pages using widgets as placeholders and populate them with content as it is shot or becomes available. If you have your content prepped and ready, building your showroom shouldn’t take up too much of your time

Details on Widgets and Leveraging Them for A Great VS Experience


Image Widget

Adding an Image Widget:

  • Drag a file into the grey upload box or click to select a file

    • JPG or PNG only

    • Up to 5MB in size (recommend smaller for faster page load)

    • Dimensions can be as large as needed but remember that the WIDTH setting of your container will resize your content proportionately

  • After uploading your image, a preview will appear in the widget manager box.

  • You can link images to pages or custom URLs, add a headline (appears below the image) or add hotspots to highlight product

  • To Note: You can either link an image OR add hotspots, but not both

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Linking an Image Widget:

  • Linking images is how you build out subsequent pages from your VS LP and allows your buyers to navigate through the pages

  • You set the URL to another page within your Pages Manager directory (i.e. January Delivery Assortment)

  • You can also link to external web addresses (i.e. external social media pages)

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Hotspotting an Image Widget:

  • Within the Add Image Widget editor, you can hotspot an image

  • Toggle on Include Hotspots and click Add Hotspot to start

  • Search for the product you are looking to hotspot by style name, style ID, color or scroll to browse all available products

  • Products must be enabled to be hotspotted - they cannot be canceled, archived or disabled

  • Once you have selected a product, click save and reposition the hotspot by dragging it to the desired location and click save

  • If you want to delete a hotspot, open the Link to Product editor and click Delete

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Previewing and Shopping Hotspots:

  • You can only preview hotspots when you toggle out of Edit Mode - a hotspot is not an active link in Edit Mode

  • In View Mode, clicking the hotspot makes the product instantly shoppable. You can add to list, add to cart, click into product detail page and view pricing

  • Product hotspots are linked to linesheet data and any changes to those linesheets will automatically update within the hotspot

  • If a product is disabled, canceled or archived, the hotspot will automatically disappear

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Best Practices for Hotspots:

  • When using shoppable hotspots in image widgets or image carousels, we recommend using caution

  • You want to avoid adding too many hotspots as it will look too cluttered and be difficult to navigate. We suggest using strategic hotspots to call our key styles or new, specialty pieces instead of hotspotting every product in every image

  • We recommend using the following number of hotspots based on the following image widths:

    • 100% Width: 8-10 Hotspots

    • 50% Width: 4-5 Hotspots

    • 25% Width: 1-2 Hotspots 

    • 2/3 Width: 5-6 Hotspots

    • 1/3 Width: 2-3 Hotspots

  • We also recommend not placing a hotspot too close to the margin of an image

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Image Carousel Widget

Adding an Image Carousel Widget:

  • Using an Image Carousel Widget allows you to display multiple images or slides within one container

  • You can add single images one at a time or multiple images at a time. The carousel can support up to 12 slides, the user will be able to navigate through the images using arrows and the slides will loop

  • Drag files into the grey upload box or click to select files

    • JPG or PNG only

    • Up to 5MB in size (recommend smaller for faster page load)

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Best Practices for Image Carousel Widgets:

  • We recommend setting your image carousel at 100% or 2/3 widths minimum for best viewing but smaller sizes are supported

  • We recommend using images with consistent dimensions - all portrait or all landscape. Not required but gives best look

  • It is not possible to edit the order of the carousel within the widget editor. They must be loaded in the correct order

  • After uploading your image(s), a preview will appear in the widget manager box. From here, you can add hotspots to each individual slide the same way as explained above

  • To Note: You can either link an image to a URL OR add hotspots, but not both

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Product Widget

Adding an Product Widget:

  • Use the product widget display pieces from your collection on your VS pages (i.e. Key Styles for February Assortment, New Styles, etc.)

  • You can add product by searching by style name, style ID, color or scroll to browse all available products

  • Control pricing display by hiding/showing Wholesale or MSRP

  • To Note: Product widgets are currently fixed to 25% width and look great in rows of 4 products

  • Once product widgets are added to your page, the user can add to cart, add to list, zoom for full size, view more colors and open pull product detail page

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Best Practices for Product Widgets:

  • Product widgets are linked to linesheet data and any changes to those linesheets will automatically update within the hotspot

  • If a product is disabled, cancelled or archived, the product will disappear

  • To Note: Product visibility controls display, not customer groups as with other widgets

  • We highly recommend only selecting products that are visible to all buyers on common pages

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360 Image Widget

Adding a 360 Image Widget:

  • 360 image widget allows the upload of 4 to 72 frames that make up one 360 rotation to see a product or look from all angles

  • Drag a file into the grey upload box or click to select a file

    • JPG or PNG only

    • NO MP4 or GIF, must get raw JPEGs from supplier

  • The 360 spin will be generated once the images are loaded and saved

  • The user can then click-and-drag within the container to rotate the product or look

  • We recommend setting 360 image widgets at 1/3 width

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Best Practices for 360 Image Widgets:

  • Individual frames must be numbered sequentially (_360_1.jpg, _360_2.jpg, etc.) so the 360 spin generates in the correct order

  • All individual frames must be the same ratio/crop to avoid display issues

  • To Note: 360s can also be uploaded directly to the product detail page. You can only upload 1x 360 per product

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Video Widget

Adding a Video Widget:

  • Drag a file into the grey upload box or click to select a file

    • MOV or MP4

    • Up to 1GB per video

    • 720p resolution

  • Video can be any ratio and will be rescaled based on the width of the video widget container

  • You can add a headline (appears below) or segment visibility by customer group

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Best Practices for Video Widgets:

  • Display preferences can be set by toggling on/off auto-play or on/off mute

  • The holding image for a video is generated from the 3 second mark. It is not possible to auto-select a holding image at this time


Text Block Widget

Adding a Text Block Widget:

  • Text block widget allows customization and editing of copy including font, color, allignent, size, and the ability to bolden, italicize and underline

  • This new widget allows you to add text directly into the platform, rather than adding text as images

  • Supported fonts include: Inter, Lato, Montserrat, Oswald, Playfair Display, Source Serif Pro, Space Mono and Work Sans

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Best Practices for Text Block Widgets

  • Width setting can be adjusted under the “gear” icon in the text toolbar

  • Delete widget is also found under the “gear” icon

  • Each line within the text widget can have different styling

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