Video and 360 Images Photography Requirements And Recommendations

The following article outlines the recommendations and requirements for media files for use on the NuORDER platform. Media files are used in the following part of the platform:

  • Product Detail Pages. 
  • Pages leveraged to create Virtual Showroom or Home/Landing pages.  
  • Linesheet, custom list or custom exports in XLS.

Where hard requirements exist, you will see those called out as required and uploads not following required file formats or limits will fail on upload. Other specifications call out recommendations around file sizes, dimensions, or video lengths. These recommendations should be strongly considered to provide an optimal viewing experience for visitors to your portal.

There are a number of available mechanism to support 360 degree imagery:

  • 360 images. NuORDER recommends leveraging the product detail pages or as a 360  widget on Pages.
  • 360 video.  NuORDER recommends leveraging the product detail pages or as a video widget on Pages.
  • 3D. Not currently supported. This is targeted in a forthcoming release. 

VIDEO 

  • File Format Requirements: 
    • .MOV or .MP4
  • Video quality:
    • NuORDER recommends recording video in HD 1080p
    • Videos will be transcoded to 720p after uploading
    • NuORDER will support 1080p quality streams and higher in a future release
  • Aspect ratio: 
    • Videos will be displayed in a lightbox on product detail pages or inline on Pages; a specific aspect ratio is not required
    • Supported ratios include 16:9 / 9:16, 2:3 / 3:2 and 4:3 / 3:4 
  • Video length: No required minimum; maximum of 20 minutes
    • Required maximum file size: Up to 1GB in size per video but no longer than 20 minutes in duration
    • Recommendation: Simple product video: 20 seconds
    • Recommendation: Product explainer video: 2 minutes
    • Recommendation: Long format: 6 to 12 minutes (note: drop off rate stays consistent from 6 to 12 minutes, then increases further after 12 minutes)
  • Video naming:
    • Brands are encouraged to follow their current image naming convention which is configured in the Image Settings page within Brand Admin > Imagery & Media >. NuORDER recommends a naming convention of:
      • StyleID (example: 2234)
      • Color (example: pink)
      • Number (example: 01)
      • Example: 2234_pink_01.MOV or 2234_pink_01.MP4 
    • By establishing this naming of video files now, the same files can be automatically mapped to the correct products (for product videos) once the bulk upload options (i.e. Dropbox, FTP) are supported in forthcoming releases. 
    • For more information on Image Naming guides, please refer to our help article on image naming.

 

360 IMAGES 

  • File Type Requirements: 
    • JPG
    • Resolution must be 72dpi 
    • Must be saved in RGB color space
  • Number of Frames:
    • NuORDER supports 4 or more frames per 360 spin
    • Recommended number of frames is 24 or 36 per 360
    • The greater number of frames, the smoother the rotation will appear. However at this resolution small imperfections are also amplified
    • Rotations should be shot clockwise
    • The 360 view will be generated when loaded on-site allowing the user to interact with the 360 images in the viewer.
  • Dimensions/Ratio: 
    • Images. Recommended to be at least 2000 pixels (width) at the longest edge to allow for larger image size when zooming
    • Each image should be compressed to be in the 100kb - 400kb range
    • Product Details Pages. When displayed full size the dimensions are 700px (width) by 1100px (height). It is not required to shoot or export files in this dimension.  Exact dimensions displayed full size on the product detail pages when viewed on the web are 700px (width) by 1100px (height), but brands are not required to shoot at this dimension.
    • Pages. NuORDER will dynamically size the image size based upon the width settings for the widget. 
  • Image Naming: 
    • Brands are encouraged to follow their current image naming convention which is configured in the Image Settings page within Brand Admin > Imagery & Media >. NuORDER recommends an image naming convention of:
      • StyleID
      • Color
      • Number
    • In the case of 360 images, the NuORDER automated image mapping will be looking for the suffix “_360” to specify a 360 image and “_##” where ## represent the order the image should appear in the 360 view. By establishing this naming of 360 files now, the same files can be automatically mapped to the correct products once the bulk image upload options (i.e. Dropbox, FTP) are supported in an upcoming release. 


IMAGES

  • File Type Requirements: 
    • JPG or PNG
    • Resolution must be 72dpi 
    • Must be saved in RGB color space
  • Dimensions/Ratio: 
    • Images. Recommended to be at least 2000 pixels (width) at the longest edge to allow for larger image size when zooming
    • Each image should be compressed to be in the 100kb - 400kb range
    • Product Details Pages. When displayed full size the dimensions are 700px (width) by 1100px (height). It is not required to shoot or export files in this dimension.  Exact dimensions displayed full size on the product detail pages when viewed on the web are 700px (width) by 1100px (height), but customers are not required to shoot at this dimension.
    • Pages. NuORDER will dynamically size the image size based upon the width settings for the widget. 
  • Image Naming: 
    • Brands are encouraged to follow their current image naming convention which is configured in the Image Settings page within Brand Admin > Imagery & Media >. NuORDER recommends an image naming convention of:
      • StyleID (example: 2234)
      • Color (example: pink)
      • Number (example: 01)
      • Example: 2234_pink_01.JPG or 2234_pink_01.PNG.
    • For more information on Image Naming guides, please refer to our help article on image naming.

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