Once you turn your profile on as "visible to buyers" your information will display in the online trade show. Only information you add to your brand profile will be visible to buyers that view your profile in the online trade show.
What is Visible?
1) Your profile image and cover images are visible to any buyer that views your profile in the online trade show.
2) Your buyers will also see the first 15 products of the linesheet you have selected to display. Since only the first 15 products of this linesheet are visible, you may want to merchandise your linesheet accordingly.
3) Your buyers will also see any files you have uploaded to your brand profile, as well as your company description.