Google Analytics with NuORDER data

Understand NuORDER buyer behavior with Google Analytics reports, offering insights into product interest, purchase journey, page engagement and other trends.

• Create a Google Analytics account
• Connect your Google Analytics account
• Build reports from NuORDER templates
• Update naming conventions (optional)
• Understanding reports and data

Note: Only Brand Admins can access the NuORDER sections related to Google Analytics, including the Reporting link and settings in Brand Admin. After the dashboard is built, additional users can access the reports in Google Analytics if they have a Google Analytics account.

Create a Google Analytics account

Building Google Analytics reports with NuORDER data requires a Google Analytics account. If you don’t already have one, it’s free and you can follow these steps to set it up. If you do have a Google Analytics account, proceed to the next section and connect your Google Analytics account. 

1. Go to https://marketingplatform.google.com/about/analytics.
2. Select Get started today in the upper-right corner.
3. Sign in to your Google Account or create a new Google/Gmail account.
   
   Note: If your company doesn’t use Google Accounts, you may need to create a user with your personal email.
   
   
4. Select Start measuring.
5. Fill in your Account name.
   
   
   
   
6. Under Account Data Sharing Settings, check the boxes next to the options that you want.
7. Select Next to create a property.
8. Enter the property name (you can choose a name that suits you) and select a reporting time zone and currency.
9. Select Next.
10. Fill out the data about your business. For your business objectives, select Drive Sales and View user engagement & retention if you want to set up the dashboards we propose in the Build reports from NuORDER templates section, then select Create.

11. Agree with the Google Analytics Terms of Service Agreement that opens.

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Connect your Google Analytics account

Before building Google Analytics reports with NuORDER data, first connect your accounts. You will need a Google Analytics account and NuORDER Brand Admin access. 

1. Sign in to your Google Analytics account. 
2. In the upper-left corner, select All accounts.
   
   
   
   
3. From the list, choose your account and your Google Analytics property, then select Open.
4. Expand the left menu and select Admin at the bottom. Under Data collection and modification, choose Data Streams.
   
   
   
   
5. For Choose a platform, select Web to start connecting the data stream of your portal.
   
   
   
   
6. Set up your data stream by entering the Website URL of your NuORDER portal and adding a Stream name (for example, your portal name). Toggle off Enhanced measurement and select Create & continue.
   
   Website URL from your NuORDER portal
   
   
   Set up data stream in Google Analytics
   

7. Copy the Measurement ID from the new data stream in Google Analytics. In the next step, we will paste this into NuORDER.
   
   
   
   
8. In NuORDER, go to Brand Admin > Settings > Brand settings. Scroll to the Google Analytics section. Toggle on Enable Google Analytics. Paste your Measurement ID from Step 7.
   
   Note: By providing your ID, you accept that Google Analytics will access your NuORDER buyer activity data, in accordance with the Google Analytics Terms and Conditions.
   
   
   
   Scroll to the top of the Brand Settings page and select Update Settings to save your changes and finalize the connection. You can now start building reports in Google Analytics with NuORDER data.
   
   

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Build reports from NuORDER templates

If you don't want to build reports from scratch, use this section to get started with templates compiled by NuORDER.

1. In Google Analytics, expand the left menu and select Reports > Library. The three listed Collections include:

• • Business objectives 
  • Life cycle
  • User

For Business objectives, use the kebab menu to Make a copy. Keep the original published, and the copy unpublished.

Make sure Life Cycle and User are unpublished. Use the kebab menu if needed.

2. Scroll down to the Reports section. Use the search field to locate Pages and screens.
   
   Using the kebab menu, Make a copy of Pages and screens in the published Business objectives (not the unpublished Copy of Business objectives)
   
   
   
   In the Make a copy of report window, update the Report name to Trends (instead of Copy of Pages and screens), then Save.

Scroll back up to the Collections section and use the kebab menu to Edit the published Business objectives.

3. Remove the unnecessary topics and reports listed below. 

For Generate leads, remove the entire topic.

For Understand web and/or app traffic, also remove the entire topic.



For the Drive Sales topic, only remove:

• • Drive sales overview 
  • Promotions
  • Checkout journey
  • Transactions

For View user engagement & retention, only remove:

• • View user engagement & retention overview 
  • Events
    
    

4. Use the Search reports field to locate the Trends report from Step 2. Click and drag it to the View user engagement & retention topic. Select Save and choose Save changes to the current collection.
   
   
   
   The final version should look like this.
   
   

5. Return to Reports > Library to edit each report.

Below Drive sales, select Ecommerce purchases, and then Customize report. 

Select Dimensions and use the kebab menus to remove:

• • Item category 5
  • Item variant
  • Item brand
  • Item list position

When you’re done, select Apply. 

Unhide the Scatter Chat by selecting the eye icon. Select Save, and then Save changes to current report. 

6. Return to Reports > Library. Below View user engagement & retention, select Pages and screens, and then Customize report.
   
   
   
   Select Dimensions and use the kebab menu to change the default to Page title and screen class. Remove the Content group dimension. When you’re done, select Apply.
   
   

Next, select Metrics and remove:

• • Key events
  • Total revenue. 

When you’re done, select Apply. 

Under Report filter, select Add filter and make the following selections:

• • Dimension: Page path and screen class
  • Match type: begins with
  • Value: /brand

Select Add new condition

• • Dimension: Landing Page + query string
  • Match type: Contains
  • Value: Enter your brand portal ID, available in your NuORDER URL (for example: 65a17f5be1dbe047f7c278e7). 

When you’re done, select Apply. 

Unhide the Bar Chat by selecting the eye icon. Select Save, and then Save changes to current report. 

7. Return to Reports > Library. Below View user engagement & retention, select Trends, and then Customize report.
   
   

Select Dimensions. Select Add dimension and choose Page path + query string. Use the kebab menu to set this as the default. Use the kebab menus to remove all other dimensions: 

• • Page title and screen class
  • Page path and screen class
  • Page title and screen name
  • Content group 

When you’re done, select Apply. 

Next, select Metrics and remove:

• • Event count
  • Key events
  • Total revenue

When you’re done, select Apply. 

Under Report filter, select Add filter and make the following selections:

• • Dimension: Page path and screen class
  • Match Type: matches regex
  • Value: ^\/(item|list|media|hotspot).*  
    • Tip: Copy and paste the above value, starting with ^ and ending in *.

When you’re done, select Apply. 

Unhide the Bar Chat by selecting the eye icon. Select Save, and then Save changes to current report. 

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Update naming conventions (optional)

Rename dimensions to match NuORDER terminology, instead of Google Analytics naming. 

1. From the lower-left corner, select the gear icon for Admin. 
2. Scroll down to the Data display section and select Custom definitions. 

3. Select Create custom dimension.
   
   

4. Enter the following:

• • Dimension name: brand_id
    • Note: Enter the exact NuORDER term shown in the Step 5 table.
  • Scope: Item
  • Description (optional): Add additional information, if you prefer. 
  • Event parameter: brand_id
    • Note: Enter the exact Google Analytics term shown in the Step 5 table.

When you’re done, select Save. 

After saving, updates may take a few minutes to appear in the Custom definitions table. Continue to Step 5, even if the updated dimension name hasn’t appeared yet.

5. Repeat Step 4 for each of the terms provided in this table:

Google Analytics term (Event parameter)	NuORDER term (Dimension name)
brand_id	brand_id
product_name	Product
style_number	Style number
season	Season
color	Color
category	Category

After updating all terms, your Custom definitions table should look similar to the image below.

Reminder: The Description is optional. 

6. Return to Reports from the left menu.
   
   
   
   
7. Under Drive sales, choose Ecommerce purchases: Item name, then select the pencil icon to edit.
   
   
   
   
8. Select Dimensions.
   
   
   
   
9. Select Add dimension, then scroll or type to find each new dimension. Repeat until you've added: brand_id, Product, Style number, Season, Color and Category.

10. Using the kebab menu, set Product as the default. When you’re done, select Apply. 
    
    

11. Select Save and choose Save changes to the current collection.
    
    
    
    
12. Return to your Ecommerce purchases: Item name report and use the dropdown to filter by your new terms. Product appears by default. Data for updated terms may take several minutes or up to 48 hours to appear in Google Analytics. When available, continue to Step 13.
    
    
    
    
13. Under Drive sales, choose Ecommerce purchases: Item name, then select the pencil icon to edit. Select Dimensions. Use the kebab menus to remove the old terms: Item name, Item ID, Item category, Item category 2, Item category 3 and  Item category 4.
    
    When you’re done, select Apply, then select Save and choose Save changes to the current collection.

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Understanding reports and data

With your accounts linked and reports built, review these Google Analytics reports with your NuORDER data.

Drive Sales: Ecommerce purchases

Ecommerce purchases highlight top products, categories, colors, season, style numbers and other details buyers engage with most as they move from product views to cart adds to submitted orders.

To review a specific subset of products, apply the following filters. If you didn’t rename the terms, this table outlines the options.

Google Analytics term	NuORDER term
Item name	Product
Item ID	Brand ID
Item category	Style number
Item category 2	Season
Item category 3	Color
Item category 4	Product Category

Drive Sales: Purchase journey

Purchase journey shows the order funnel from view to purchase, with display options for location, language, device type, and browser.

View user engagement & retention: Pages and screens

Pages and screens show buyer engagement for main portal pages, including Home, Product Gallery, Linesheets, Custom Lists, Contacts, Marketplace, Media, Virtual Showroom, and more.

View user engagement & retention: Trends

Trends show buyer engagement across your brand portal, including the Product Details page, Custom Lists, and media content.