Note: This feature is currently in private beta only for select customers.
Understand NuORDER buyer behavior with Google Analytics reports, offering insights into product interest, sales, and other user trends.
Note: To access these reports, a Google Analytics account and participation in the Google Analytics x NuORDER beta are required. This feature is currently in private beta only for select customers.
Drive online sales
The Sales reports offer insights into buyer interactions with products, including product views, purchasing flows, and more.
Sales Overview
The Sales > Overview reports summarize order activity, including revenue details and purchased products. Customize the time range in the upper-right corner.
Ecommerce purchases
Ecommerce purchases display the top 10 products viewed, added to the cart, and purchased, along with the resulting revenue from those submitted orders.
To review a specific subset of products, apply the following filters.
| Google Analytics term | NuORDER term |
|---|---|
| Item name | Product |
| Item ID | Brand ID |
| Item list name | Custom List or Linesheet (aka Catalog) |
| Item category | Style number |
| Item category 2 | Season |
| Item category 3 | Color |
| Item category 4 | Product Category |
Purchase journey
Purchase journey shows the order funnel from view to purchase, with display options for location, language, device type, and browser.
Examine user behavior
The User engagement & retention reports show where buyers spend their time within your brand portal.
Pages
Pages show user engagement for main portal pages, including Home, Product Gallery, Linesheets, Custom Lists, and Contacts.
Trends
Trends display the average engagement time for sections within your brand portal, including media content and virtual showrooms.