Note: The Order Trends feature is currently in private beta only for select customers.
Use Order Trends to make informed buying decisions with insights on USD orders by brand, including bestselling products and more.
- Access Order Trends
- Product trends data
- Things to keep in mind
- Additional trends data (in development)
- Data best practices (for brands)
- FAQ
Note: The Order Trends feature is in private beta and still in development. This article reflects the current state of the feature and some future plans, such as popular categories and trending colors.
Access Order Trends
Order Trends are only available for brands with sufficient data in USD orders. If you use multiple currencies, switch to USD using the dropdown in the upper-right corner.
Buyer and brand users can access Order Trends from the Product Gallery, the Product Details page, or the Working Order with the Order Trends icon.
Select the View As icon in the upper-right corner to review Order Trends from a different company’s perspective.
Note: If you can’t select another company, your user is only associated with one company.
| Buyer users | Brand users |
Product Gallery
Go to Products from the left navigation menu to access the Product Gallery, then select the Order Trends icon.
Note: Currently, only the Products tab includes Order Trends data. Categories and Colors will be added as the feature evolves.
Product Details page
Select a product to access the Product Details page. Top ranked products are tagged with the Order Trends icon. Hover over the icon for more details.
The Working Order
Select the cart icon in the upper-right corner to access the Working Order, then select the
Order Trends icon.
Product trends data
Order Trends provide insights on Products, with plans to expand to Categories, Colors, and other data. Data refreshes every Monday at 5:00 AM EST.
The Products tab ranks the top-ordered products based on units sold in USD orders within each brand’s portal.
Use the dropdown menu to switch between Immediate and Prebook:
- Immediate: Last six months
- Prebook: Last three months
Things to keep in mind
When reviewing Order Trends, consider the following:
- The Order Trends feature is in private beta and still in development.
- Order Trends are available for brands with sufficient data in USD orders. Support for additional currencies is planned for a future release.
- Order Trends include all order statuses: processed, shipped, and approved.
- Brand-set visibility rules apply when buyer and brand user view the data.
Additional trends data (in development)
As a reminder, the Order Trends feature is in private beta and still in development. This section shares some future plans, including popular categories and trending colors. More features and plans will be added to this article as development continues.
Expand to preview upcoming features.
Categories (in development)
The Categories tab shows the percentage of USD orders based on units sold for the brand’s top 10 Categories, comparing:
- Last year: 13-24 months ago
- This year: Within the last 12 months
The Change column calculates the difference. For example, Sweaters made up 35% of orders last year and 56% this year, a 21% increase.
Colors (in development)
The Colors tab ranks the brand’s top 15 Colors by units sold, based on USD orders within the last 12 months.
Data best practices for brands
To make sure Order Trends include meaningful data, we recommend brands standardize and maintain consistency for these details across all products: Category, Color, and Size. Brands should also enter data into the corresponding fields (for example, Category data in the Category field) to keep it accurate and relevant.
Note: This table illustrates consistency, but the examples may differ from your brand’s standardizations.
| Recommended | Not recommended | |
|---|---|---|
| Category | jackets, vests | jackets, jackets/vests, vests |
| Color | BLUE, GREEN, GRAY | BLU, blue, GREEN, GRN, grey, gray |
| Size | S, M, L | S, sm, small, M, med, LG, lrg, large |
Looking for additional tips on engaging with buyers? Check out Best practices for brands.
FAQ
Q: Why are Order Trends unavailable for a brand?
A: Order Trends require specific data, and sometimes that information isn’t available. Possible reasons:
- The Order Trends feature is currently in private beta, available only to select customers, and may not be enabled for all brands or users.
- You’re using a different currency in the Product Gallery. Switch to USD using the dropdown in the upper-right corner.
- Product visibility rules established by the brand can restrict access.
- Not enough USD order data exists for the timeframe:
- Immediate: Last six months
- Prebook: Last three months
- Order Trend data refreshes weekly with rolling dates, so previously available data may no longer be available.
- (In development) The brand doesn’t have enough Category or Color information.
Q: How are order percentages calculated?
A: When reviewing this trend data, the % columns display the following, based on Order Volume:
Order Volume = units ordered in a category / units ordered across all categories