Custom lists are a way for you to save collections of products that you like. You can save these custom lists and access them anytime on the web or in the mobile app
Custom lists replace the concepts of recommendations and favorites and add the advantage of also being able to use separators to better organize your items.
Both buyers & sales reps can create custom lists.
Custom lists are only visible to the person who creates it and the person it is shared with- the creator can share a custom list internally and externally.