What are SmartGroups?

SmartGroups are used to save a dynamic list of recipients that can be used when sending a campaign.

SmartGroups are "smart" because they automatically update based on the filter criteria you choose. For example, if you create a SmartGroup of customers in Florida, the list will continually update itself as you add new buyers in Florida.

You can set criteria based on any searchable field in your brand's data.

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